The Power of Fluorite: How Awakened Realm’s Brand Colours Embrace Clarity, Confidence, and Connection

by Jax Southam

When you first encounter Awakened Realm’s new look, it’s hard to miss the sense of calm, balance, and gentle empowerment woven through our colours. This is no accident ~ it’s inspired by one of nature’s most enchanting crystals: fluorite.

Fluorite, often called the “Genius Stone,” is renowned among healers and seekers for its ability to bring focus to the mind and order to chaos. But it’s not just the metaphysical properties that inspire us; it’s the way fluorite’s rainbow spectrum shimmers with promise, diversity, and transformation. This magical stone, especially prized in its purple and turquoise forms, runs through the heart of Awakened Realm ~ both in spirit and in style.

Crystal Clarity in Colour

At Awakened Realm, every shade in our palette is intentional. Our shades of purple and turquoise/blue-green are directly drawn from fluorite’s natural beauty; they’re not only visually striking but also echo the core energies we bring to your wellbeing journey.

Purple Fluorite:

This vibrant violet hue is associated with the Third Eye and Crown Chakras. It’s all about spiritual awakening, intuition, and higher wisdom—everything Awakened Realm stands for when guiding women toward their true path. The calming energy of purple fluorite supports confidence, helps soothe anxiety, and enables clarity of purpose, making it the perfect cornerstone for our brand’s promise of inner peace and transformation. When you see purple in our branding, remember: it’s an invitation to deepen your intuition, purpose, and sense of calm.

Turquoise / Blue-Green Fluorite:

This serene, fluid shade resonates with the Throat and Heart Chakras, supporting communication, healing, and authentic self-expression. We chose this colour to support our mission of women uplifting women ~ because speaking our truth and holding space for each other is powerful. This gentle but empowered energy reflects emotional balance and the courage to be seen and heard, values we embed in every community circle and course.

How Fluorite is reflected in Awakened Realm's Ethos

As you engage with Awakened Realm ~ from our logo to our courses, from the novel on your bedside table to the Founder's Membership circle, know that every colour choice is designed to mirror the crystal’s gifts:

Ethos Value	Purple Fluorite	Turquoise/Blue-Green Fluorite
Calm	Deep relaxation, clarity	Emotional balance, gentle energy
Purpose	Intuition, soul-path wisdom	Heart-centered guidance
Confidence	Inner trust, empowerment	Authentic expression, courage
Contentment	Spiritual peace	Emotional harmony
Spiritual Awakening	Expanding consciousness	Connecting heart and voice
Women Supporting Women	Intuitive peer support	Open-hearted sharing

This isn’t just branding ~ it’s an energy we hope you’ll feel in every interaction, every resource, and every community space.

A Symbol of Diversity and Growth

Here’s a fun brand secret: one of the magical things about fluorite is its natural banding and unique patterns. No two stones are exactly the same. For us, this is a beautiful metaphor for embracing your uniqueness, complexity and the twists and turns of your personal growth journey ~ exactly what Awakened Realm is here to support.

Inviting You on a Crystal-Clear Path

Whether you hold a piece of fluorite during meditation, journal with its calming presence beside you, or simply soak in the serene colours that now define Awakened Realm, let them be a reminder:

You are supported.

You are seen.

And your spiritual journey is as vibrant and multi-faceted as the crystals themselves.

Here's hoping the universe will align our paths, but if that is not to be, that's fine too. Follow your intuition ~ always.

www.awakenedrealm.co.uk/members-log-in

Love & Light

Jax

Awakened Realm Ltd. 16644700